Roofing Acquisition Infrastructure

We book
qualified
roofing
estimates.

Facebook ads → 5-minute qualification call → confirmed estimate in your calendar. We handle everything before the estimate. You show up and close.

Book a Pipeline Audit → See how it works
5min
Speed-to-lead SLA
1
Roofer per market
14d
Free pilot (live days only)
$0
Management fee to start
Who This Is For
✕
Not for you if
—
Revenue under $1M or no crew capacity
—
You want cheap shared leads, not a system
—
You can't handle 3+ installs per week
—
You want full control of all marketing
—
You're shopping for the lowest price
✓
Built for operators who
→
Run $2M–$15M in residential roofing
→
Have crew capacity ready and waiting
→
Think in close rates and cost per acquisition
→
Want a system they own — not a vendor dependency
→
Are tired of referrals being the whole plan
The Problem

Three things killing
your pipeline.

01
Referrals are a plan B
Great when they come in. Useless when they stop. You can't scale what you can't predict. One dry quarter shouldn't threaten a business you've spent years building.
02
Speed to lead is killing you
Homeowner fills a form at 2pm. You call at 5:30pm. They've already booked someone else. Leads called within 5 minutes are 8× more likely to book. You're on a roof. You're missing the window every day.
03
Agencies stop at the lead
They run ads. They send you a list. You chase. Most don't answer. The ones who do weren't serious. Your estimators drive to dead appointments. Revenue stays on the floor while they invoice you anyway.
04
No-shows with no recovery
40–60% of booked appointments don't show. Nobody follows up. Nobody recovers them. That's not a lead quality problem — that's a system problem. And it costs you real revenue every single week.
The Pipeline Protocol

Plain English.
No system diagrams.

Four steps from Facebook ad to confirmed estimate. We own everything before you show up.

The step nobody else takes
We call every lead within 5 minutes of a form fill. Not hours later. Not you. Not a bot. Our team — while the homeowner is still thinking about their roof.
1
Ad Campaign
We build and run your Facebook ads.
Targeting homeowners in your service area — right age, income, home age. Campaigns run inside your own ad account. Full transparency — you see every dollar spent.
2
Lead Capture
Homeowner fills a form.
They see your ad, express interest, and submit. The lead hits our system immediately. The 5-minute clock starts now.
3
Qualification
Our team calls them. Within 5 minutes.
A real person on our team — not a bot, not an AI voice. We verify homeownership, confirm the project, check budget and timeline. Qualified prospects move to booking. Unqualified ones don't reach your calendar.
This is the step every other agency skips. It's why their leads waste your time and ours don't.
4
Appointment
Estimate lands in your calendar. They show up.
Confirmed date, time, address. Automated SMS and email reminders. No-show recovery sequences if they miss. You get a notification. You show up. You close. That's your only job.
Selected Results

Proof that looks like
work already done.

Booked calendars and live campaign snapshots — shown cleanly, without turning the page into a case-study archive.

Booked appointments calendar from August 2023
Booked calendar · August
Booked appointments calendar from July 2023
Booked calendar · July
Booked appointments calendar from September 2023
Booked calendar · September
Campaign snapshot showing 450 website completed registrations at 28 dollars and 91 cents each
450 registrations $28.91 per completed registration
Campaign snapshot showing 372 website completed registrations at 19 dollars and 41 cents each
372 registrations $19.41 per completed registration
Campaign snapshot showing 70 website completed registrations at 24 dollars and 98 cents each
70 registrations $24.98 per completed registration
Campaign snapshot showing 130 website leads at 8 dollars and 55 cents each
130 website leads $8.55 per website lead
Video Testimonials

Proof, in their
own words.

Real client voices, kept simple. Tap any story to hear the full experience without leaving the page.

The Pilot

Try it before
you pay for it.

The setup phase doesn't count. Your 14 days start the day ads go live — not the day we start building.

Setup Phase
Before your pilot starts
Day 1–5 — our work, your clock hasn't started
→
Facebook ad account access + build
→
Landing page built for roofing conversions
→
GHL CRM configured for your pipeline
→
Qualification scripts for your market
→
Calendar integration + reminders
—
Cost to you: zero. This is our work.
Free 14-Day Pilot
Starts the day ads go live
Full live days — no setup time counted
→
Ads live, leads start flowing
→
Every lead called within 5 minutes
→
Qualified estimates into your calendar
→
No-show recovery running automatically
→
Day 14: real numbers, honest review
→
Your only cost: $300–500 ad spend to Facebook
After the Pilot
Your decision. Zero pressure.
We review together — you decide
→
It worked → $1,500/month, month-to-month
→
Didn't work → walk away, no invoice
→
Either way: CRM, ads, contacts — yours
→
No lock-in at any level. Ever.
—
You built something real in 14 days.
The Guarantee
We have skin in the game.
Not just a line on a website.

We guarantee a minimum number of pre-qualified, booked estimate appointments — homeowners who answered our call, confirmed the time, and passed our qualification criteria. Not leads. Not form fills. Confirmed appointments.

If we miss the target: you do not pay the second half of that month's retainer. Terms are in writing before day one. No ambiguity. No awkward conversation.

✓
What counts as an appointmentHomeowner answered our call, confirmed time + date, passed budget and scope criteria, received calendar invite with automated reminders.
→
If we miss the targetYou don't pay the second half ($750) of that month. No arguments. Written in the agreement before we start.
🔒
You own everythingCRM, ad account, all contacts, landing page — yours from day one. You keep it all whether you stay or go.
📍
One roofer per marketWe don't serve two roofing companies in the same city. Your market is exclusive while you're a client.
FAQ

Straight answers.
No marketing language.

A lead is a name and a phone number — it's your problem to chase. An appointment is a confirmed homeowner who has been called by our team, verified for budget and project scope, and booked into your calendar with a specific date and time. We don't stop at leads. Every single prospect goes through our qualification call before touching your schedule.
No. The setup phase (CRM build, landing page, ad campaign creation) is completely separate from your pilot. Your 14-day clock starts the day ads go live and our team begins calling leads. You get 14 full days of live campaigns and booked appointments — not 14 days where 5 are admin work.
Your ad spend goes directly into your own Facebook Ad Account — we never touch that money. We recommend $300–500/month minimum to generate enough lead volume for meaningful results. Your budget is in your account, under your control at all times. Our management fee and your ad spend are completely separate.
You keep everything. The GoHighLevel CRM, all ad campaigns, the landing page, every contact in your pipeline — it's yours from day one. We operate as an authorized manager of your assets. If you stop working with us, we transfer full admin access within 5 business days. No lock-in at any level.
We get back on a call and look at the real numbers together — appointments booked, show rate, cost per appointment. If it worked and you want to continue, the monthly retainer is $1,500/month, month-to-month, no long-term contract. If it didn't work for any reason — you walk away with no invoice and keep everything we built.
You don't — and you shouldn't trust any agency that guarantees results before they've touched your market. That's exactly why the pilot exists. You see real appointments hitting your calendar before you commit to anything. The pipeline audit call is where we figure out together whether your specific market and situation is a genuine fit.
100%. We work with one roofing company per city. Every lead, every qualification call, every booked appointment goes exclusively to you. We will not simultaneously work with a competitor in your market — this is written into the agreement.
One Company Per Market

Is your market
still open?

20-minute pipeline audit. We look at your current setup, tell you honestly if T1 is a fit, and confirm whether your market is available.

Book a Pipeline Audit →
Free 14-day pilot
Setup not in your 14 days
No fee until results
You own everything
One roofer per market